The task at hand was to redesign an existing website, aligning it more closely with the company's distinct brand style. The new design was meticulously crafted to embody the company's core values and vision. Through the use of light refraction techniques in the design, a warm and inviting atmosphere was created, resonating with the company's ethos of human-centricity and collaboration.

The redesign process was initiated with a clear objective: to transform the website into a platform that not only showcases the company's mission but also serves as a testament to its commitment to talent development and meaningful work. The steps involved:

• Assessing the Existing Design: A thorough analysis of the current website to identify areas of improvement and ensure the new design would be in harmony with the brand's identity.
• Understanding the Company's Ethos: Embracing the belief that every talent deserves the right to utilize their full potential.
• Incorporating Core Values: The new design reflects the company's key values - putting people at the forefront, fostering collaboration, and promoting entrepreneurship.
• Strategic Ambition Visualization: The site's layout and content structure were revamped to align with the company's strategic ambition to assist over 10,000 talents in finding meaningful work in Northern Europe by 2030.